Clients – Heinen Delfts Blauw
Heinen Delfts Blauw creates the famous Dutch blue and white porcelain. It is a company steeped in tradition, but also one that felt the need to develop and grow by combining entrepreneurship and craftsmanship. As creative director I supervised the development of a new corporate identity and the collaboration with Dutch designers to create a new collection. The focus on the design market appeared to be a great move: under my art direction the new name, Heinen Delfts Blauw, was launched with a new tagline: ‘creating new traditions’.
