Clients – Van Gogh Museum – Van Gogh Museum shop collection

Under my lead as art director, many new products for the museum shop were developed, for which I briefed and supervised dozens of designers and companies. I invited the museum’s curators to select the most important paintings, letters and drawings by Vincent van Gogh. In addition, I asked them to distil the main colours and brush strokes, which provided the base material for all art direction for designers with all kinds of specialisms. The products are proving to be very popular with visitors and the average budget spend has risen: the turnover per visitor in the museum shops increased by 30%. The products are radiant and are made in the spirit of Vincent van Gogh!