My tried and tested design management approach leads to a higher turnover and substantially reduced costs. By cutting down on the number of external suppliers, and being utterly clear on financial and legal issues, a lot of money can be saved. The clear visual identity and the products that are realised through this way of working enhance the user experience. A clean visual identity based on a clear vision is also attractive for sponsors. It makes it easier to link the brand to a strong and clear visual identity.